Core concepts

These are the foundational ideas of how affiliate marketing works.

Affiliate Marketing - A performance-based marketing model where individuals (affiliates) earn a commission by promoting a company’s products or services.

Program template - A set of rules/settings such as commission percentage, custom commission rules for certain products or collections, coupon system, program progression or even turning it into a MLM program

Affiliate Network - A platform that connects businesses (merchants) with affiliates and manages tracking, reporting, and payments.

Merchant (Advertiser) - The business that creates and owns the product or service being promoted.

Affiliate - An individual or company that promotes a merchant’s product or service in exchange for a commission.

Tracking & Attribution

How performance is measured and credited.

Affiliate Link - A unique tracking URL assigned to an affiliate to monitor traffic and conversions.

Cookie Duration - The time period during which an affiliate can earn commission after a user clicks their link.

Platforms & Infrastructure

Tools and systems that enable affiliate marketing.

Affiliate Network - A platform that connects businesses (merchants) with affiliates and manages tracking, reporting, and payments.

Affiliate Software - Software used by companies to run and manage their own affiliate programs without a third-party network.

Affiliate Marketplace - A centralized platform or section within a platform where affiliates can browse, compare, and join multiple affiliate programs.

Performance Metrics

How success and effectiveness are measured.

EPC (Earnings Per Click) - A metric that shows the average earnings generated per click on an affiliate link.

CTR (Click-Through Rate) - The percentage of users who click on an affiliate link compared to how many people saw it.

Conversion & Optimization

Elements that directly impact whether traffic turns into revenue.

Commission Structure - The way affiliates are paid for their performance.

Landing Page - A standalone webpage designed to convert visitors into customers or leads.

Royalty mode (Revenue Share) - A commission model where affiliates earn ongoing payments for as long as a referred customer continues to generate revenue.